¡¡¡¡»ùÓÚiPhoneÏúÁ¿ÎȽ¡Ôö³¤ºÍÇ¿¾¢µÄ·þÎñÒµÎñÔö³¤À¶¯£¬ÃÀ¹ú¿Æ¼¼¾ÞÍ·Æ»¹û¹«Ë¾1ÈÕ¹«²¼µÄ2018²ÆÄêµÚ¶þ²Æ¼¾²Æ±¨£¨½ØÖÁ3ÔÂ31ÈÕ£©Òµ¼¨±íÏÖÁÁÑÛ£¬ÓªÊպ;»Àû¾ù¸ßÓÚÊг¡Ô¤ÆÚ¡£¼ÓÖ®µÚÈý²Æ¼¾µÄÓªÊÕÔ¤²â³¬Ô¤ÆÚ¼°¹É¶«»Ø±¨¼Æ»®µÈÀûºÃ£¬Æ»¹û¹É¼Ûµ±ÌìÊÕÕÇ2.32%±¨169.10ÃÀÔª¡£
¡¡¡¡±¸ÊܹØ×¢µÄ¹©Ó¦Á´·½Ã棬¾¡¹ÜÁ¬ÈÕÀ´Ì¨»ýµçºÍAMSµÈÆ»¹û¹©»õÉÌÊÜÐèÇó·¦Á¦Ó°Ï죬½ÓÁ¬¹«²¼Á˽ÏΪ±¯¹ÛµÄÓ¯ÀûÔ¤ÆÚ£¬Ò»¶ÈÒý·¢Ïà¹Ø²úÒµÁ´¹ÉƱ´ó·ùÏ»¬£¬µ«ÊÜ1ÈÕÆ»¹û²Æ±¨ÌáÕñ£¬²úÒµÁ´¹«Ë¾¹ÉƱ¼¯ÌåÉÏÕÇ¡£
¡¡¡¡·þÎñÒµÎñ½«³ÉÐÂÔö³¤µã
¡¡¡¡²Æ±¨ÏÔʾ£¬Æ»¹ûµÚ¶þ²Æ¼¾¾»ÓªÊÕΪ611.37ÒÚÃÀÔª£¬Í¬±ÈÔö³¤16%£»ÊµÏÖ¾»Àû138.22ÒÚÃÀÔª£¬Í¬±ÈÔö³¤25%£»¾µ÷Õûºó£¬ÕÛºÏÿ¹É¾»ÊÕÒæ2.73ÃÀÔª£¬Í¬±ÈÔö³¤30%£¬¾ù¸ßÓÚÊг¡Ô¤ÆÚ¡£¹«Ë¾CEO¿â¿Ë±íʾ£¬±¾¼¾¶ÈµÄÔö³¤Ö÷ÒªÀ´Ô´ÓÚiPhoneÏúÁ¿µÄÁ½Î»ÊýÔö³¤¡¢·þÎñÒµÎñÒÔ¼°¿É´©´÷É豸µÄÊÕÈëÔö³¤¡£
¡¡¡¡ÊÜiPhone XÇý¶¯£¬ÆÚÄÚiPhoneʵÏÖÓªÊÕ380ÒÚÃÀÔª£¬Í¬±ÈÔö³¤14%£¬ËäÈ»²»¼°Êг¡Ô¤ÆÚµÄ391ÒÚÃÀÔª£¬µ«iPhoneÒÀÈ»Êǹ±Ï××î´óµÄ²úÆ·£¬Õ¼×ÜÓªÊÕµÄÁù³ÉÒÔÉÏ¡£iPadÓªÊÕÔö³¤½ü6%£¬MacµçÄÔÓªÊÕ¼¸ºõÓëÉÏÄêͬÆÚ³Öƽ¡£
¡¡¡¡ËäÈ»iPhoneÒµÎñÔö³¤·¦Á¦£¬µ«µ±¼¾Æ»¹ûÒÑ¿ªÊ¼¾Û½¹ÐµÄÔö³¤µã¡ª¡ª·þÎñÒµÎñ¡£ÆÚÄÚ¸ÃÒµÎñÏúÊÛÊÕÈëÔö³¤31%ÖÁ91.9ÒÚÃÀÔª£¬³¬¹ýÊг¡Ô¤ÆÚµÄ82.6ÒÚÃÀÔª¡£¶Ô´Ë¿â¿Ë³Æ£¬APP StoreÊÇ·þÎñÓªÊÕ×î´óµÄÔö³¤ÒýÇæ£¬¹«Ë¾ÒѾÓг¬¹ý2.7ÒÚ¸¶·Ñ×¢²áÓû§£¬Í¬±ÈÔö¼ÓÁË1ÒÚÓû§£¬´ÓiCloud¡¢Apple Payµ½Apple MusicµÈ·þÎñ¶¼Ë¢ÐÂÁ˼ͼ¡£¹«Ë¾Ô¤ÆÚµ½2020Ä꣬·þÎñÒµÎñÊÕÈ뽫·Ò»·¬¡£
¡¡¡¡ÁíÍ⣬ƻ¹ûÆäËü²úÆ·£¨°üÀ¨AirPods¡¢Apple Watch¡¢HomePod¡¢Beats¡¢iPod TouchÒÔ¼°Apple TVµÈ£©µ±¼¾ÓªÊÕΪ39.54ÒÚÃÀÔª£¬Í¬±ÈÔö³¤38%¡£ÆäÖУ¬Æ»¹û¿É´©´÷ÒµÎñÓªÊÕͬ±ÈÔö³¤50%¡£
¡¡¡¡°´µØÇøÀ´»®·Ö£¬Æ»¹ûÃÀÖÞÊг¡ÓªÊÕ×î¶à£¬Îª248.41ÒÚÃÀÔª£¬Í¬±ÈÔö³¤17%£»ÈÕ±¾Êг¡ÓªÊÕÔö³¤×î¿ì£¬Í¬±ÈÔö22%ÖÁ54.68ÒÚÃÀÔª£»´óÖлªÇøÊг¡·½Ã棬ÓÉÓÚiPhone X¸Ã¼¾ÒѳÉΪ×îÊÜ»¶ÓµÄÖÇÄÜÊÖ»ú£¬ÔÚÒ»¼¾¶ÈÖйúÖÇÄÜÊÖ»úÊг¡Ï»¬26%µÄ×´¿öÏ£¬ÓªÊÕͬ±ÈÔö21%ÖÁ130.24ÒÚÃÀÔª£»Å·ÖÞºÍÑÇÌ«ÆäËûµØÇø·Ö±ðʵÏÖÓªÊÕ138.46ÒÚÃÀÔªºÍ39.58ÒÚÃÀÔª£¬Í¬±ÈÔö³¤9%ºÍ4%¡£
¡¡¡¡Æ»¹ûÔڲƱ¨Öл¹¹«²¼ÁË2018²ÆÄêµÚÈý²Æ¼¾µÄÓªÊÕÔ¤ÆÚ£¬°´ÖÐÖµ525ÒÚÃÀÔª£¨515ÒÚÃÀÔªµ½535ÒÚÃÀÔª£©¼ÆË㣬³¬³ö·ÖÎöʦ´ËǰԤÆÚµÄ520.4ÒÚÃÀÔª¡£Óë´Ëͬʱ£¬Æ»¹ûÔڲƱ¨·¢²¼ºóµÄµç»°»áÒéÉÏÐû²¼£¬½«Ôö¼Ó¹É¶«»Ø±¨¼Æ»®µÄ¹æÄ££¬Ôٻعº1000ÒÚÃÀÔª¹ÉƱ£¬²¢¼ÓÅÉ16%¹ÉÏ¢¡£
¡¡¡¡²úÒµÁ´¹ÉƱӦÉùÉÏÕÇ
¡¡¡¡ÓÉÓÚͶ×ÊÕßÆÕ±é¿´ºÃ·þÎñÒµÎñµÄÔö³¤£¬ÇÒµÚ¶þ²Æ¼¾µÄÓªÊպ;»Àû¾ù¸ßÓÚÊг¡Ô¤ÆÚ£¬È«ÇòÆ»¹û²úÒµÁ´¹«Ë¾¹É¼Û¼¯ÌåÉÏÕÇ¡£
¡¡¡¡ÃÀ¹úÊг¡·½Ã棬Èý´óÉ䯵¾ÞÍ·¹É¼Û1ÈÕ¾ùÉÏÑÆäÖÐÍþѶÕÇ6.53%±¨71.80ÃÀÔª£¬Ë¼¼ÑѶ½â¾ö·½°¸ÕÇ4.77%±¨90.90ÃÀÔª£¬²©Í¨ÕÇ0.42%±¨230.38ÃÀÔª£»Ð¾Æ¬¹©Ó¦ÉÌÁèÔÆ°ëµ¼ÌåºÍÓ¢ÌØ¶û·Ö±ðÉÏÕÇ3.89%ºÍ3.31%£¬±¨37.89ÃÀÔªºÍ53.33ÃÀÔª£»Ó¡Ë¢µç·°å¹©Ó¦ÉÌTTM¿Æ¼¼ÕÇ1.87%±¨14.20ÃÀÔª£»°ëµ¼Ìå´¢´æ¹©Ó¦ÉÌÃÀ¹â¿Æ¼¼ÕÇ1.76%±¨46.79ÃÀÔª£»ÊÖ»úÍâ¿Ç¹©Ó¦ÉÌ½ÝÆÕÕÇ0.34%±¨26.69ÃÀÔª¡£
¡¡¡¡½ØÖÁ2ÈÕÊÕÅÌ£¬¸Û¹ÉºÍÄÚµØA¹ÉÆ»¹û²úÒµÁ´ÁúÍ·¹É¼ÛÒ²¿ªÊ¼·´µ¯¡£¸Û¹ÉÆ»¹û¸ÅÄî¹ÉÖУ¬Ïà»úÄ£¿é¹©»õÉ̸ßΰµç×ÓÕÇ6.59%±¨1.94¸ÛÔª£¬¹âÑ§ÖÆÔìÆóҵ˴Óî¹âѧ¿Æ¼¼ÕÇ4.92%±¨136.5¸ÛÔª£¬ÉãÏñÍ·Ä£¿éºÍÖ¸ÎÆÊ¶±ðÖÆÔìÉÌÇðîѿƼ¼ÕÇ1.44%±¨9.84¸ÛÔª¡£
¡¡¡¡ÐèÇóÆ£Èí·çÏÕÈÔ´æ
¡¡¡¡ÖµµÃ¹Ø×¢µÄÊÇ£¬µÚ¶þ²Æ¼¾Æ»¹û¿â´æÍ¬±ÈÔö³¤164%£¬ÕâÒâζ×ÅÒÀÈ»ÓдóÁ¿iPhone XµÄÖÍÏú£¬ÕâÒ²½âÊÍÁËΪºÎ¶àÊý²úÒµÁ´¹©Ó¦É̹«²¼¸ºÃæÕ¹Íû¡£
¡¡¡¡¼ÌÐ¾Æ¬ÖÆÔìÉĮ̀»ýµçºÍ¹âѧ´«¸ÐÆ÷¹©Ó¦ÉÌAMS¹«²¼¸ºÃæÔ¤ÆÚºó£¬1ÈÕ»úÆ÷ÊÓ¾õ²úÆ·ÌṩÉÌ¿µÄÍÊӿƼ¼¹«Ë¾¹«²¼µÄ¶þ¼¾¶ÈÓªÊÕÕ¹Íû£¬ÔٶȵÍÓÚ»ª¶û½ÖÔ¤ÆÚ¡£Í¶×Ê»ú¹¹Mirabaud¶Ô´Ë·ÖÎö³Æ£¬ÓÉÓÚ¿µÄÍÊӿƼ¼µÄÓªÊÕÔ¼20%À´×ÔÓÚÆ»¹û£¬Òò´ËδÀ´Òµ¼¨¼õËÙ¿ÉÄܹéÒòÓÚÆ»¹ûiPhone XÏúÁ¿µÄÏ»¬¡£Mirabaudͬʱָ³ö£¬ÕâÊÇ¿µÄÍÊӿƼ¼Õë¶ÔiPhone XµÄÉú²úÖÜÆÚ»Ø³··¢³öµÄ¾¯Ê¾Ðźš£¿»ù֤ȯ½øÒ»²½Ö¸³ö£¬iPhone X¿ÉÄÜ»áÔÚ½ñÄêÏÄÌìÍ£²ú¡£Ä¦¸ùÊ¿µ¤ÀûÔòÒѽ«Æ»¹û½ØÖÁ6Ôµ±¼¾µÄiPhoneÏúÁ¿´Ó4050Íò²¿Ïµ÷ÖÁ3400Íò²¿£¨Ç°Ò»¼¾¶ÈΪ5221.7Íò²¿£©¡£
¡¡¡¡Ëæ×ÅiPhone XÏúÁ¿Ô¤ÆÚÏ»¬£¬Ò»Ð©»ú¹¹±íʾ£¬Æ»¹û²úÒµÁ´ÉϵĹ«Ë¾ÓÐÏÝÈë²úÄܹýÊ£µÄ·çÏÕ¡£iPhone XµÄÈ«ÃæÆÁ¹©Ó¦ÉÌÈýÐǵç×ÓÉÏÖÜÒѾ·¢³öÔ¤¾¯³Æ£¬OLEDÏÔʾÆÁÃæ°åµÄÐèÇóÓÐËù¼õÈõ¡£Áí¾ÝÅí²©ÏûÏ¢£¬ÊÜiPhone XÏúÁ¿Æ£ÈíÔ¤ÆÚ£¬ºèº£¿Æ¼¼¼¯Íż°ºÍ˶ÁªºÏ¿Æ¼¼¹«Ë¾µÈ¶à¼ÒÆ»¹ûÑÇÖÞ¹©Ó¦ÉÌÔÚµÚÒ»¼¾¶ÈÓªÊÕÇ¿¾¢Ôö³¤ºó£¬µÚ¶þ¼¾¶ÈÒµ¼¨ÔöËÙ¿ÉÄܳöÏÖÏ»¬¡£
¡¡¡¡Êг¡·ÖÎöÈËʿָ³ö£¬Ä¿Ç°Êг¡¶¼ÔÚÆÚ´ýÆ»¹ûлúÐ͵ÄÀ¶¯Ð§Ó¦£¬´ËǰҰ´åÖ¤È¯Ôø·¢²¼Ñб¨Ô¤¼Æ£¬Æ»¹û¹«Ë¾¿ÉÄÜ»áÔÚ2018ÄêÍÆ³öÈý¿îеÄiPhone»úÐÍ¡£